This time of year little, yellow marshmallow chicks and bunnies invade all aspects life, and these little yellow yummy delights are called PEEPS! But let's talk about how they got their start and how long they have been around.
Peeps were born in 1953 when the Just Born candy company acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. In 1953, it took 27 hours to create one Marshmallow Chick. Today, thanks to advances in technology, it takes six minutes. New shapes other than the chicks were produced following a theme according to the season starting in the 1960s. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year round shape of the candy. The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced. Peeps were manufactured in different colors such as lavender and blue starting in 1995. Prior to that they were only being produced in the traditional colors: pink, white, and yellow. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 1999 and 2002.
How many peeps can you eat in 5 mins? An annual "Peeps Eating" contest is held each year at National Harbor in front of the Peeps & Company store. 2016 winner, Matt Stonie of California, ate 200 Peeps in five minutes! Wow, that is a peeping good time!